Fitrite Incorporated, a Filipino-owned firm established in 1956, initially supplied dental products. In 1974, due to high demand, it entered the food manufacturing industry and began exporting in 1982. The company is committed to offering authentic Philippine local foods to overseas Filipinos. This Monika Brand Purple Yam Jam with Coconut Sport/Macapuno is a delicious taste of the Philippines.

You can spread this purple yam jam on bread or use it as a filling for pastries. It tastes great just on its own too. Keep it in a cool, dry place. Once opened, store it in the fridge and consume it within a reasonable time. Avoid exposing it to direct sunlight or high temperatures to maintain its quality.