Satisfy your ube craving with Monika Brand's purple yam jam, UBE Halaya. A 12-ounce jar allows you to enjoy a mouthwatering ube cheese pan de sal, a popular Filipino ube-flavored bread filled with ube jam and cheddar cheese. You can also bake a scrumptious ube cake. Another easy recipe with this ube jam is the sweet and refreshing halo-halo. Fitrite Incorporated, a Filipino-owned company, started as a dental product supplier in 1956. In 1974, due to high demand, it ventured into food manufacturing and began exporting in 1982. The company is committed to bringing local Philippine foods to Filipinos abroad.

Using Monika Brand's purple yam jam is super easy. For ube cheese pan de sal, simply spread the jam inside the bread and add some cheddar cheese, then bake it until the cheese melts. To make an ube cake, mix the jam into your cake batter for a rich ube flavor. For halo-halo, just dollop some jam on top of the shaved ice and other ingredients. When storing, keep the jar in a cool and dry place. Once opened, refrigerate it and consume within a reasonable time to maintain its freshness. There aren't any special handling requirements, but make sure to use clean utensils when scooping out the jam to avoid contamination.