Ube, or purple yam, is a beloved root crop in the Philippines and a top - choice flavor for various desserts like ice cream, cakes, and beverages. Fil - Choice Brand's powdered purple yam is a convenient, ready - to - use option for all your baking and dessert needs. Fitrite Incorporated, a Filipino - owned company, started as a dental product supplier in 1956. In 1974, due to high demand, it entered the food manufacturing business and began exporting in 1982. The company is committed to providing local Philippine foods to Filipinos abroad.

Using our Fil Choice Brand Ube Powder is super easy. For baking, just add it to your cake, muffin, or bread batter according to your recipe. If you're making desserts like ice cream or shakes, simply mix it in with the other ingredients. When storing, keep the powder in a cool, dry place and make sure the package is tightly sealed after each use. This will help maintain its freshness and flavor. Don't use it if the powder has an off - smell or if there are signs of moisture or mold. And always check the expiration date on the package.